EPOS Software Case Study - Silverstone Circuit

The home of British Motor Racing, Silverstone circuit hosts the British Grand Prix every Summer. Over 300,000 spectators visit the circuit, which boasts a variety of entertainment, hospitality and retail areas across the weekend.

The Brief

Silverstone needed a robust EPOS system, able to withstand the intense use that comes with race weekends. With over 30,000 transactions taking place across the Grand Prix weekend, the tills needed to operate flawlessly across their various hospitality zones.

An essential for this was a centralised product and reporting file, that could be used across all areas of the site. This would ensure prices and any product changes could easily be updated from one central location, and sales reports could be pulled that covered the entire site.

They also required a payment solution to work in tandem with their EPOS system, to include fully integrated card payment terminals.

The Gardiff EPOS Solution

The Gardiff EPOS system is a fast, easy to use and powerful EPOS solution that is used by thousands of businesses throughout the UK. It’s designed to enable you to do what’s important: provide great service to your customers and grow your business. Whether you have one or many sites, this system helps you to maximize your long term success.

Gardiff supply Silverstone with permanent tills for their year round visitor areas, as well as over 30 additional tills for Grand Prix and event weekends. The tills are integrated with thermal printers, card terminals and cloud back office. The back office software was set up with user defined tags so reports can be viewed at an incredibly detailed level. Reports were also tailored to suit
the unique way Silverstone operates. The flexibility of the Gardiff EPOS system means Silverstone can easily place an order for additional tills when the need arises.

We also demonstrated our integrated payment terminals, and how these can be used to have a positive impact on the running and profitability of the business. These help ensure mistakes are kept to an absolute minimum by linking to the till, meaning orders can be processed faster and staff can be more efficient.

The Delivery

Working with the team at Silverstone, Gardiff carried out initial project management, network implementation, EPOS equipment installation and on-site staff training.

We delivered our EPOS equipment (EPOS software, countertop terminals, cash drawers, barcode scanners, payment terminals) and networked these, connecting them to Wi-fi. Our engineers are qualified to both install the equipment and train staff, providing flexibility for last minute system configurations, and answering final questions from stakeholders.

The Customer Benefits from the Gardiff EPOS Solution

The intuitive till software allows staff to quickly and easily process orders, while integrated card terminals with contactless technology reduces payment times to seconds. The management team can easily keep track of sales in real-time throughout the event using the cloud back office. Historical reports can also be viewed with custom tags to compare week on week sales. The back office also allows the tills to be reprogrammed with new products as and when required, through live or scheduled edits.

We’ve had great feedback from the Silverstone team:

“With one of the biggest events in the UK, good support through the Formula 1 Grand Prix is invaluable. Gardiff support has always been both highly professional and friendly at all times. I am very grateful they are part of the wider Silverstone team.”