What is digital display signage?
Digital display signage allows you to display any menus, signage or promotional content onto TV or tablet screens within your business. They can be mounted to the wall, freestanding, hung from the ceiling or portable to replace your static menu content and customer point of sale information. This makes it easy and affordable to update the content easily at any time, removing the need for traditional menu boards and paper whilst enhancing guest experience.
Digital signage can be used in any environment:
- Ordering at a counter – for quick service restaurants, cafes, and fast food takeaways
- Used as window displays – in public areas such as receptions, corridors or outside to replace traditional A-boards
They provide informative content to consumers and can help increase footfall and average spend in addition to ensuring allergen and calorie info is clearly displayed in food and beverage environments. For public areas requiring regular content updates such as shopping malls, reception areas and event spaces, they help to provide directional content for consumers and help make your branding stand out.
Why should I use digital displays?
If your business makes a lot of menu changes, has different menus for different times of day, advertises promotional events or is looking to remove paper and printing costs then a digital display system can help you save significant time & money. Menu adjustments and program changes can be made easily, without having to order new signage and update instantly or via schedule on the digital displays
Digital menus also help your customers decide what they want to order before they reach your till and increase average spend whilst helping to speed up queues and improve flow in your business.
How do digital menu boards work?
A digital signage display solution will combine menu software with digital display hardware such as TV screens or tablets
The software is a content management system, that allows you to quickly and easily update the screens as needed. You’ll be able to upload and send your content in seconds, updating your displays instantly. You can do this remotely from anywhere with an internet connection, so you can make changes even when you’re not on site.
Brand your digital restaurant menu to match your branding and interior, and add seasonal advertising for special items or promotion. You can also run multiple screens that display different menus, or rotate menus on one screen. Choose to display your content immediately, or schedule it to change in advance. You’ll be able to display what you want, when you want it.
You can choose from a range of options for your digital display hardware, from TV screens to vertical hanging displays, free standing totems, tablets or outdoor A-boards.
Digital Menus at Francis Crick Institute
The Francis Crick Institute is one of the largest research facilities in the UK, which opened in 2016 and houses up to 2,000 people. Based next to St Pancras station in Central London, the facility is a world leading centre for research that discovers new ways to treat, diagnose and prevent illnesses.
They wanted to implement a solution to go paper-free in their various dining areas. The menus change daily, so they needed a way to display these and change them as needed.
We installed 7 43-inch digital display screens, and one 50-inch digital display totem. The digital displays allow for the daily menu changes to be scheduled in advance and automatically display the relevant menus every day, along with allergen and calorie info.
Since the installation, there have been significantly reduced wait times at peak periods as staff can decide what they want to order before they get to the front of the queue.
Digital Menus at Silverstone Museum
The museum at Silverstone race track combines history, interactive experiences and amazing memorabilia from over 70 years of motorsport. They have a cafe on site, serving both hot and cold food items for visitors daily. The menu revolves around seasonal availability and changes regularly, so a digital display menu was the perfect solution for them.
We installed one digital menu screen in the museum cafe, which displays content on a schedule for breakfast and lunch. This helps customers to decide what they want to order before they get to the counter, speeding up queues and improving service. It also makes it easy for the team to update the menu when required, with changes reflected instantly on screen and on the EPOS terminal.
Feedback from the cafe team: “I have worked with Gardiff for many years and always found them support, proactive and accommodating. Special thanks to Greg Dearman, who recently helped to install a new screen display and even though I made many calls for changes. His patience has been exceptional. Great company.”
Digital signage has changed the whole picture in past few years. Now one can easily use it to showcase information, messages or advertisements both at public and private places including schools, colleges, retail stores, reception areas, corporate buildings, hospitals, railway stations etc.